Publications of the Gamification Research Group

Xie, R., Chen, S. F., Birnstiel, S., & Morschheuser, B. (2026). Self-Disclosure in Metaverse-based Mental Healthcare: The Role of Avatars. Proceedings of the 59th Hawaii International Conference on System Sciences, 2957-2966. https://hdl.handle.net/10125/111750
Stief, J., Kirchner-Krath, J., & Morschheuser, B. (2026). How is Generative AI Transforming Content Creation on Social Media?: An Exploratory Perspective on Human-AI Interaction Processes, Potentials and Pitfalls. Proceedings of the 59th Hawaii International Conference on System Sciences, 76-85. https://hdl.handle.net/10125/111403
Wittmann, M., Xie, R., Kirchner-Krath, J., & Morschheuser, B. (2026). Fostering trust in human-robot interaction via perspective-taking and anthropomorphism: an empirical study in an industrial simulation game. International Journal of Human - Computer Studies: IJHCS, 212(103807), 1-24. https://doi.org/10.1016/j.ijhcs.2026.103807
Xie, R., Franke, F., Birnstiel, S., & Morschheuser, B. (2026). Protecting Personal Space in Social Virtual Worlds: The Impact of Proximity-Control Features on Adoption Intention. 2026 IEEE Conference on Virtual Reality and 3D User Interfaces (VR): Proceedings, 410-419. https://doi.org/10.1109/VR67842.2026.00062
Kirchner-Krath, J., Dijkstra-Silva, S., Morschheuser, B., & Korflesch, H. F. von. (2026). Gameful systems for corporate sustainability: systematic review, conceptual framework and research agenda on gamification and sustainable employee behavior in companies. Internet Research, 36(2), 513–550. https://doi.org/10.1108/intr-06-2024-1000
Birnstiel, S., Reiss, S., Fernández Galeote, D., Duemler, B., & Morschheuser, B. (2026). Becoming Your Quantified Self: A Study of the Effects of Personal Avatars in Self-Tracking Sports Apps. International Journal of Human–Computer Interaction, 42(12), 8872-8899. https://doi.org/10.1080/10447318.2025.2573042
Kirchner-Krath, J., Jakob, E. A., Neumann, T., Schaarschmidt, M., & Morschheuser, B. (2026). Generative artificial intelligence in environmental entrepreneurship: Emerging roles and challenges to achieve a dual mission. Journal of Small Business Management, 1-51. https://doi.org/10.1080/00472778.2026.2656790
Birnstiel, S., & Morschheuser, B. (2026). Incorporating trait, domain, and state-layers into motivational design in sports: a multilayer perspective on motivation. Behaviour & Information Technology, Online first, 1-27. https://doi.org/10.1080/0144929x.2026.2678383
Birnstiel, S., Duemler, B., & Morschheuser, B. (2026). Social Gamification to Bond Sports Teams: The Effects of Cooperative and Cooperative-Competitive Designs. Games: Research & Practice, 4(3, 11), 1-35. https://doi.org/10.1145/3803415
Kirchner-Krath, J., Neumann, T., Schaarschmidt, M., & Morschheuser, B. (2025). The Emerging Roles of Generative Artificial Intelligence in Sustainable Entrepreneurship. Academy of Management Proceedings. 85th Annual Meeting of the Academy of Management, 25-29 July, 2025, Copenhagen, Denmark. https://doi.org/10.5465/AMPROC.2025.11519abstract
Franke, F., Xie, R., & Morschheuser, B. (2025). User Perspectives on Law-Sensitive Design in the Metaverse: Balancing Design, Regulation, and Acceptance. In M. Friedewald & M. Karaboga (Eds.), Privacy, Data Protection and Digital Policy in Times of Crisis: Poster Proceedings (pp. 51-56). Fraunhofer ISI. https://doi.org/10.24406/publica-5446
Hubert, T., Büning, F., El-Rifaai, M., Franke, F., Kern, M., Kettner, S. E., Lell, O., Meyer, M., Xie, R., Morschheuser, B., Thorun, C., & Wiebe, A. (2025). Privacy by Design: Schutz der Privatheit im Metaverse durch Designpraktiken am Beispiel ausgewählter Gefahren für Datenschutz und Persönlichkeitsrechte. In M. Friedewald, A. Roßnagel, C. L. Geminn, & M. Karaboga (Eds.), Freiheit in digitalen Infrastrukturen (1st ed., pp. 285-318). Nomos. https://doi.org/10.5771/9783748953371-285
Wölfl, T., Xie, R., Kocima, J., Morschheuser, B., & Laumer, S. (2025). Digitale Uni-Rallye als Raum für Unterstützung. Dikule Symposium 2025. dikule symposium 2025, Bamberg. https://doi.org/10.20378/irb-107781
Eiting, J., Stief, J., & Morschheuser, B. (2025). In-Car Gaming: A Scoping Review and Future Agenda. Proceedings of the ACM on Human-Computer Interaction, 9(6, GAMES007), 203-228. https://doi.org/10.1145/3748602
Tang, W., Zilker, S., Al Ghadban, M., Morschheuser, B., & Matzner, M. (2025). How to Design an Engaging Online Crowdsourcing Contest in Organizations?: Lessons from a German Sportswear Company. PACIS 2025 Proceedings, 1-17. https://aisel.aisnet.org/pacis2025/transform/transform/5/
Birnstiel, S., Xie, R., Eiting, J., & Morschheuser, B. (2025). Crisis Preparedness Through Casual Gaming?: A Self-Efficacy Perspective. AMCIS 2025 Proceedings, 1-10. https://aisel.aisnet.org/amcis2025/intelfuture/intelfuture/14
Riar, M., Weber, M., Ebert, J., & Morschheuser, B. (2025). Can Gamification Foster Trust-Building in Human-Robot Collaboration?: An Experiment in Virtual Reality. Information Systems Frontiers: A Journal of Research and Innovation, Online-First, 1-26. https://doi.org/10.1007/s10796-024-10573-z
Kirchner-Krath, J., Schmidt-Kraepelin, M., Schmähl, K., Schütz, C., Morschheuser, B., & Sunyaev, A. (2025). Behavior Change Support Systems for Self-Treating Procrastination: Systematic Search in App Stores and Analysis of Motivational Design Archetypes. Journal of Medical Internet Research, 27(e65214). https://doi.org/10.2196/65214
Manzke, L., Conrad, C., Marchildon, P., Raisinghani, M., & Xie, R. (2025). Artificial Intelligence in the Classroom: Can GenAI Teach Effectively? AMCIS 2025 Proceedings, 1-5. https://aisel.aisnet.org/amcis2025/paperathon/paperathon/2
Kirchner-Krath, J., Birnstiel, S., & Morschheuser, B. (2024). Combating Procrastination with Information Systems: A Systematic Review on Design Approaches and Effects. ECIS 2024 Proceedings, 1-16. https://aisel.aisnet.org/ecis2024/track18_healthit/track18_healthit/10
Buruk, O. ’Oz, Jabari, S., Dagan, E., Morschheuser, B., Saarinen, S., Varjo, E., Legaki, N.-Z., & Thibault, M. (2024). Identity in New Realities: Future Trajectories for Forming Identities and Social Lives in Extended Realities. Companion Proceedings of the 2024 Annual Symposium on Computer-Human Interaction in Play, 458-461. https://doi.org/10.1145/3665463.3687240
Birnstiel, S., Steinkamp, L., Dümler, B., & Morschheuser, B. (2024). Designing gamification for team sports: Mapping of the problem space and design recommendations. ECIS 2024 Proceedings. 32nd European Conference on Information Systems (ECIS 2024), Paphos, Cyprus. https://aisel.aisnet.org/ecis2024/track18_healthit/track18_healthit/10/
Xie, R., Kirchner-Krath, J., & Morschheuser, B. (2024). Towards an ethical metaverse: A systematic literature review on privacy challenges. ECIS 2024 Proceedings, 1-16. https://aisel.aisnet.org/ecis2024/track15_social_ict/track15_social_ict/6/
Kirchner-Krath, J., Morschheuser, B., Sicevic, N., Xi, N., Korflesch, H. F. von, & Hamari, J. (2024). Challenges in the adoption of sustainability information systems: A study on green IS in organizations. International Journal of Information Management, 77(August 2024, 102754), 1-29. https://doi.org/10.1016/j.ijinfomgt.2024.102754
Birnstiel, S., & Morschheuser, B. (2024). Exploring gamification in team sports: a scoping review and research agenda. Proceedings of the 8th International GamiFIN Conference (Ruka, Finnland, 2. April 2024 - 5. April 2024), 33-46. https://ceur-ws.org/Vol-3669/paper4.pdf
Kirchner-Krath, J., Altmeyer, M., Schürmann, L., Kordyaka, B., Morschheuser, B., Klock, A. C. T., Nacke, L., Hamari, J., & Korflesch, H. F. von. (2024). Uncovering the theoretical basis of user types: An empirical analysis and critical discussion of user typologies in research on tailored gameful design. International Journal of Human-Computer Studies, 190(October 2024, 103314). https://doi.org/10.1016/j.ijhcs.2024.103314
Oberdörfer, S., Birnstiel, S., & Latoschik, M. E. (2024). Proteus effect or bodily affordance?: The influence of virtual high-heels on gait behavior. Virtual Reality, 28(2, 81), 1-19. https://doi.org/10.1007/s10055-024-00966-5
Birnstiel, S. (2024). Social Gamification in Team Sports: Design Concept and Preliminary Evaluation. Mensch Und Computer 2024: Workshopband. MCI-WS01: 7th International Workshop "Gam-R – Gamification Reloaded, 1.-4. September 2024, Karlsruhe. https://doi.org/10.18420/muc2024-mci-ws01-138
Eiting, J. (2024). In-Car Gaming: Exploring the Global and Psychological Context. CHI PLAY Companion ’24: Companion Proceedings of the 2024 Annual Symposium on Computer-Human Interaction in Play, 416-419. https://doi.org/10.1145/3665463.3678853
Krath, J., Morschheuser, B., Korflesch, H. F. von, & Hamari, J. (2023). How to increase sustainable engagement in the workplace through green IS: The role of instructional and motivational design features. ECIS 2023 Proceedings, 1-18. https://aisel.aisnet.org/ecis2023_rp/244
Laato, S., Morschheuser, B., Hamari, J., & Björne, J. (2023). AI-Assisted Learning with ChatGPT and Large Language Models: Implications for Higher Education. Proceedings of the 2023 IEEE International Conference on Advanced Learning Technologies, ICALT 2023, 226-230. https://doi.org/10.1109/icalt58122.2023.00072
Wittmann, M., Köhler, L., & Morschheuser, B. (2023). I = Robot: An Investigation of How Perspective Switching Can Support People’s Acceptance of AI-Powered Social Robots. Proceedings of the 32nd IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), 2478-2483. https://doi.org/10.1109/ro-man57019.2023.10309478
Weber, M., Riar, M., & Morschheuser, B. (2023). Is adaptive gamification just a theoretical fairytale?: An experiment in a text-based adventure game for data crowdsourcing. Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS), 1126-1136. https://doi.org/10.24251/HICSS.2023.138
Guillen Mandujano, G., Riar, M., Morschheuser, B., & Hamari, J. (2023). Gamification as a Catalyst to the Circular Economy. In H. Lehtimäki, L. Aarikka-Stenroos, A. Jokinen, & P. Jokinen (Eds.), The Routledge Handbook of Catalysts for a Sustainable Circular Economy (pp. 312-336). Routledge. https://doi.org/10.4324/9781003267492-18
Riar, M., Morschheuser, B., Zarnekow, R., & Hamari, J. (2023). Altruism or egoism – how do game features motivate cooperation?: An investigation into user we-intention and I-intention. Behaviour & Information Technology: BIT, 43(6), 1017-1041. https://doi.org/10.1080/0144929x.2023.2196581
Krath, J., Klock, A. C. T., Morschheuser, B., Legaki, N.-Z., Park, S., Korflesch, H. F. von, & Hamari, J. (2023). Designing tailored gamification: A mixed-methods study on expert perspectives and user behavior in a gamified app for sustainability at work. CEUR Workshop Proceedings, 1-12. http://www.scopus.com/inward/record.url?eid=2-s2.0-85161643078&partnerID=MN8TOARS
Morschheuser, P. C., Alt, R., Sachse, S., & Morschheuser, B. (2022). Gamifying sustainable behavior at work: Results from an experiment with a corporate gamification app. ISD2022 Proceedings. 30th International Conference on Information Systems Development (ISD2022), August 31 - September 2, 2022, Cluj-Napoca, Romania. https://aisel.aisnet.org/isd2014/proceedings2022/usability/3/
Riar, M., Morschheuser, B., Zarnekow, R., & Hamari, J. (2022). Gamification of cooperation: A framework, literature review and future research agenda. International Journal of Information Management, 67(102549), 1-24. https://doi.org/10.1016/j.ijinfomgt.2022.102549
Augenstein, D., & Morschheuser, B. (2022). Understanding human factors in the metaverse: an autonomous driving experiment. ECIS 2022: Research-in-Progress Papers, 1-8. https://aisel.aisnet.org/ecis2022_rip/37/
Krath, J., Morschheuser, B., & Korflesch, H. F. von. (2022). Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements. Proceedings of the 55th Hawaii International Conference on System Sciences 2022, 1594-1603. https://doi.org/10.24251/HICSS.2022.198
Wittmann, M., & Morschheuser, B. (2022). What do games teach us about designing effective human-AI cooperation?: A systematic literature review and thematic synthesis on design patterns of non-player characters. Proceedings of the 6th International GamiFIN Conference 2022, 95-104. http://ceur-ws.org/Vol-3147/paper10.pdf
Riar, M., Morschheuser, B., Hamari, J., & Zarnekow, R. (2020). How Game Features Give Rise to Altruism and Collective Action?: Implications for Cultivating Cooperation by Gamification. Proceedings of the 53rd Hawaii International Conference on System Sciences, 695-704. https://doi.org/10.24251/hicss.2020.086
Morschheuser, B., Hamari, J., & Maedche, A. (2019). Cooperation or competition - When do people contribute more?: A field experiment on gamification of crowdsourcing. International Journal of Human - Computer Studies: IJHCS, 127, 7-24. https://doi.org/10.1016/j.ijhcs.2018.10.001
Köse, D. B., Morschheuser, B., & Hamari, J. (2019). Is it a tool or a toy?: How user’s conception of a system’s purpose affects their experience and use. International Journal of Information Management, 49, 461-474. https://doi.org/10.1016/j.ijinfomgt.2019.07.016
Hassan, L., Morschheuser, B., Alexan, N., & Hamari, J. (2018). First-hand experience of why gamification projects fail and what could be done about it. Proceedings of the 2nd International GamiFIN Conference, 141-150. http://ceur-ws.org/Vol-2186/paper17.pdf
Morschheuser, B., & Hamari, J. (2018). The Gamification of Work: Lessons From Crowdsourcing. Journal of Management Inquiry, 28(2), 145-148. https://doi.org/10.1177/1056492618790921
Morschheuser, B., Hassan, L., Werder, K., & Hamari, J. (2018). How to design gamification?: A method for engineering gamified software. Information and Software Technology, 95, 219-237. https://doi.org/10.1016/j.infsof.2017.10.015
Morschheuser, B., Maedche, A., & Walter, D. (2017). Designing Cooperative Gamification: Conceptualization and Prototypical Implementation. CSCW ’17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, 2410-2421. https://doi.org/10.1145/2998181.2998272
Morschheuser, B., Riar, M., Hamari, J., & Maedche, A. (2017). How games induce cooperation?: A study on the relationship between game features and we-intentions in an augmented reality game. Computers in Human Behavior, 77, 169-183. https://doi.org/10.1016/j.chb.2017.08.026
Morschheuser, B., Hamari, J., Koivisto, J., & Maedche, A. (2017). Gamified crowdsourcing: Conceptualization, literature review, and future agenda. International Journal of Human - Computer Studies: IJHCS, 106, 26-43. https://doi.org/10.1016/j.ijhcs.2017.04.005
Morschheuser, B. (2017). The gamification of crowdsourcing systems: Empirical investigations and design. Karlsruher Institut für Technologie (KIT). https://publikationen.bibliothek.kit.edu/1000074115/5503157
Morschheuser, B., Hamari, J., Werder, K., & Abe, J. (2017). How to Gamify?: A Method For Designing Gamification. Proceedings of the 50th Hawaii International Conference on System Sciences, 1298-1307. https://doi.org/10.24251/hicss.2017.155
Morschheuser, B., Hrach, C., Alt, R., & Lefanczyk, C. (2017). Gamifizierung mit BPMN. In S. Strahringer & C. Leyh (Eds.), Gamification und Serious Games: Grundlagen, Vorgehen und Anwendungen (pp. 31-42). Springer Vieweg. https://doi.org/10.1007/978-3-658-16742-4_3
Morschheuser, B. (2016). Verfahren zum Bereitstellen von Informationen betreffend Parkplätze (Schutzrecht: DE102015211051A1). https://register.dpma.de/DPMAregister/pat/register?AKZ=1020152110516&CURSOR=0
Morschheuser, B., Hamari, J., & Koivisto, J. (2016). Gamification in Crowdsourcing: A Review. Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS), 4375-4384. https://doi.org/10.1109/hicss.2016.543
Morschheuser, B., Henzi, C., & Alt, R. (2015). Increasing Intranet Usage through Gamification: Insights from an Experiment in the Banking Industry. Proceedings of the 48th Hawaii International Conference on System Sciences, 635-642. https://doi.org/10.1109/hicss.2015.83
Morschheuser, B., Hrach, C., Alt, R., & Lefanczyk, C. (2015). Gamifizierung mit BPMN. HMD: Praxis Der Wirtschaftsinformatik, 52(6), 840-850. https://doi.org/10.1365/s40702-015-0188-3
Morschheuser, B., Bons, R., & Alt, R. (2015). Outsourcing: Die Standardisierung gewinnt an Relevanz. In & (Eds.), Aspekte einer effizienten Bankorganisation (pp. 98–103). Bank-Verl.
Morschheuser, B., Rivera-Pelayo, V., Mazarakis, A., & Zacharias, V. (2014). Interaction and reflection with quantified self and gamification: An experimental study. The Journal of Literacy and Technology: An Academic Journal, 15, 136−156.
Morschheuser, B., Zerndt, T., Alt, R., Roger, B., & Puschmann, T. (2014). Banking 2020 - zwischen Individualisierung und Standardisierung. https://www.researchgate.net/profile/Benedikt-Morschheuser/publication/263444216_Banking_2020_-_zwischen_Individualisierung_und_Standardisierung/links/57c411cc08aee50192e87ce2/Banking-2020-zwischen-Individualisierung-und-Standardisierung.pdf
Morschheuser, B., Rivera-Pelayo, V., Mazarakis, A., & Zacharias, V. (2014). Gamifying quantified self approaches for learning: An experiment with the Live-Interest-Meter. Learning and Diversity in the Cities of the Future: July 2013, Proceedings ; Research Report 2013, 66-78. http://pleconf.org/2013/files/2014/10/v5.0_PLE_Conference2013_ResearchReport_BeuthUniversity_MonashUniversity.pdf